We are delighted to announce that marketing professional, Helen Bastin, has recently been appointed as Cawleys new Marketing Manager.
Experienced marketing professional
Helen brings with her a wealth of experience in marketing, and her resumé includes working as Director of Marketing at Kingshott School; Marketing and Campaigns Manager at Willen Hospice; and Marketing and Communications Manager at Copart UK Ltd. Helen’s key areas of expertise include strategic delivery, relationship management and communications.
Cawleys is one of Bedfordshire’s largest businesses providing a waste management service to organisations across the UK, as well as to local businesses in and around Luton, Northampton and Milton Keynes. Headquartered in Luton, it employs 250 staff across its three sites, and along with clients such as Cranfield, Bedfordshire and Northamptonshire Universities has played a significant part in establishing the area as a centre for excellence and innovation in recycling and resource management.
2017 marks Cawleys 70th anniversary
Next year will be Cawleys 70th anniversary and part of Helen’s role will be developing activities to help celebrate this achievement. Cawleys is a third generation family business, with Jon Cawley at the helm as MD. Service and responsibility are key values to the business, and as Anna Cawley, Jon’s daughter and head of Customer Services says:
“We’re delighted to welcome Helen on board at this exciting time in our company history. Our family values are important to us but so too are the new ideas and inspiration which people from outside the business can bring, and Helen’s wide experience will be a real asset to us.”
Commenting on her new role, Helen said:
“I’m thrilled with my new position and I look forward to the road ahead. It’s an exciting time for Cawleys, and a fascinating industry to be joining. We want to show that Cawleys will continue to play a strong part in driving the circular economy as Britain leaves the EU and help more customers benefit from the green credentials we can offer.”